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Survey Title:
Consumer Journey in Alcohol Purchasing
Question 1: How often do you purchase alcoholic beverages?
Type:
Multiple Choice
Daily
Weekly
Monthly
Rarely
Never
Question 2: What type of alcoholic beverages do you typically purchase? (Select all that apply)
Type:
Checkbox
Beer
Wine
Spirits
Cocktails
Ready-to-drink beverages
Question 3: Where do you usually purchase alcoholic beverages?
Type:
Multiple Choice
Supermarket
Liquor store
Online
Bar/Restaurant
Other
Question 4: What factors influence your decision when purchasing alcohol? (Select all that apply)
Type:
Checkbox
Price
Brand
Quality
Recommendations
Packaging
Question 5: On a scale of 1 to 5, how important is brand reputation in your purchasing decision?
Type:
Linear Scale
Not important
Very important
Question 6: How do you usually find out about new alcoholic products?
Type:
Multiple Choice
Social media
Friends/Family
Advertisements
In-store promotions
Online reviews
Question 7: How likely are you to try a new brand of alcohol based on recommendations?
Type:
Linear Scale
Not likely
Very likely
Question 8: What is your preferred method of purchasing alcohol?
Type:
Multiple Choice
In-store
Online
Delivery services
Subscription services
Other
Question 9: On a scale of 1 to 5, how satisfied are you with your overall alcohol purchasing experience?
Type:
Linear Scale
Very dissatisfied
Very satisfied
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