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Survey Title:
Consumer Journey in Alcohol Purchasing
Question 1: How often do you purchase alcoholic beverages?
Type:
Multiple Choice
Daily
Weekly
Monthly
Rarely
Never
Question 2: What type of alcoholic beverages do you typically purchase? (Select all that apply)
Type:
Checkbox
Beer
Wine
Spirits
Cocktails
Ready-to-drink beverages
Question 3: Where do you usually purchase alcoholic beverages?
Type:
Multiple Choice
Supermarket
Liquor store
Online
Bar/Restaurant
Other
Question 4: What factors influence your decision when purchasing alcohol? (Select all that apply)
Type:
Checkbox
Price
Brand
Quality
Recommendations from friends
Promotions/Discounts
Question 5: How do you usually find out about new alcoholic products?
Type:
Multiple Choice
Social media
Friends/Family
In-store promotions
Online reviews
Advertising
Question 6: Have you ever made a purchase based on an online advertisement?
Type:
Multiple Choice
Yes
No
Question 7: If yes, what type of advertisement influenced your purchase? (Select all that apply)
Type:
Checkbox
Social media ads
Google ads
Email marketing
Influencer promotions
Banner ads
Question 8: How important is packaging design in your purchasing decision?
Type:
Multiple Choice
Very important
Somewhat important
Not important
I don't pay attention to packaging
Question 9: Do you read labels or product descriptions before purchasing?
Type:
Multiple Choice
Always
Sometimes
Rarely
Never
Question 10: What additional information do you look for on labels? (Select all that apply)
Type:
Checkbox
Alcohol content
Ingredients
Nutritional information
Origin of the product
Serving suggestions
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