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Survey Title:
Pricing Research Survey for Coffee
Question 1: How often do you purchase coffee?
Type:
Multiple Choice
Daily
Several times a week
Once a week
Once a month
Rarely
Question 2: What type of coffee do you usually buy?
Type:
Multiple Choice
Ground coffee
Whole bean coffee
Instant coffee
Coffee pods
Other
Question 3: What is your preferred price range for a standard bag of coffee (1 lb)?
Type:
Multiple Choice
$5 - $10
$11 - $15
$16 - $20
$21 - $25
Above $25
Question 4: Which factors influence your coffee purchasing decisions? (Select all that apply)
Type:
Checkbox
Price
Brand reputation
Flavor profile
Organic certification
Packaging
Recommendations from friends/family
Question 5: How much are you willing to pay for premium coffee?
Type:
Multiple Choice
$10 - $15
$16 - $20
$21 - $30
More than $30
I do not buy premium coffee
Question 6: Do you prefer buying coffee online or in-store?
Type:
Multiple Choice
Online
In-store
Both equally
I do not buy coffee
Question 7: If you buy coffee online, what shipping cost are you willing to accept?
Type:
Multiple Choice
Free shipping
$1 - $5
$6 - $10
More than $10
I do not buy coffee online
Question 8: What promotions would encourage you to buy more coffee? (Select all that apply)
Type:
Checkbox
Buy one get one free
Discount on bulk purchases
Loyalty rewards
Seasonal sales
Free samples with purchase
Question 9: How likely are you to switch brands if a competitor offers a lower price?
Type:
Multiple Choice
Very likely
Somewhat likely
Neutral
Somewhat unlikely
Very unlikely
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